Advertising campaign of iPods and iPod video

Ipod gifts, in addition to interesting technical development, original and innovative ways of promotion and advertising, which is different from the style and slogans from the first announcement of the first generation of iPods, for the most recent iPod video advertising campaign.


The first campaign, primarily on new product contributes to the iPod and iTunes brands. These campaigns were leaded, slogan, thousands of songs in your pocket, which was launched in November 2001. The colors chosen for the first campaign was quick and full iPod live: turquoise, Cyclamen, bright and joyful to represent the idea of music and video, both Visual and auditory sensations you have selected other shades of green grass. Wrap was used, at the same time with other, more traditional forms of advertising BTL advertising: there are various wraps light rail busy centres or midtowns, using the same Visual message as banners. Large banners and billboards were shown in various centres involved with high availability deployments. Is intense, forward only active and vibrant, and optimal quality for all elements: the colors were vibrant, actual ads were wide and submitted. Videos were focused on the idea of music, dance and mobility, and text are limited to Apple's product and brand slogan (think clearly).


In 2003, the new advertising campaign, Apple, news is in conjunction with the launch of the iTunes music store. The campaign focused on the interpretation of popular songs by different persons with iPods. The campaign was a hit, because it is based on the famous pop, rock and hip hop songs of artists such as Eminem pink gold.


Later that year, in October 2003, the iPod has released a new series of advertisements, based on the silhouette of the campaign, which is the basis for most print advertising, banners, billboards and wraps, even from the first generation iPods like: images mostly showed Black silhouettes of people dance while wearing iPods. This new campaign was implemented on the basis of the same colours and dynamic images as first campaign. Even more, the success of the campaign was the popularity of music such as Vines, Caesars yank his Ride from Gorillaz ' feel good Inc., Steriogram's radio man, are you Gonna Jet will be my girl, Propellerheads ' Take California, Ozomatli's Saturday Night, N * E * R * s Rock Star (Jason Nevin Mix), Franz Ferdinand, Take Me out of the Gold version of digital technology.


With the release of the new iPod video image of the product and its promotion began to change. The slogan of the new product was one more thing ..., new and expected video feature, which was great value compared to the last model year 2005. Ads for this new product focused on video game device capabilities. In fact, the announcement featured original species from Vertigo U2: Live from Chicago DVD. Based on the same idea, there are two more video, which featured Eminem and Wynton Marsalis. However, at the same time, ads that represents dance silhouettes continued goal is changing into something more representative for the new video: backgrounds were not just bright colors anymore, they have been textured and different models, symbolizing the evolution, pictures and videos of properties for the new model of iPod. 2 Variant featuring 2 popular artists from Orange City theme of hip-hop music and cool blue Jazz watch videos.


Latest announcements iPod, released in March 2006, was not based on silhouette style anymore; instead, the producers have chosen for a video showing the different CD covers, integration with the iPod nano, under the same old slogan of thousands of songs in your pocket.