IPod video was amazing new device on the appearance of new and exiting the qualities he has to offer: play the video. In addition, iPods known since their emergence on the market, constantly evolving, that lead to the fact that more and more expectations with respect to this product to the public and potential clients. With a new design and offer new product video iPod with a series of new ads, some authentic and some suspect in connection with their fake was a real dimension.
Due to the fact that the product is not blinds and people didn't expect such a product, there are a number of teasing and controversial ads (for authentication), and circled on the Internet. By attracting new and below the line device, such as a function of video potential clients were surprised by the evolution of the product and thus was established for the purpose of advertising. One of these ads is an iPod video in unreal object (meaning that the iPod has other optical characteristics and design of other authentic). The ad was very short, as it lasted only 15 seconds. The video begins with the filing of certain parts of the new devices that are based on computerized.
This is one side of the device and the other one is turns the screen, which plays the latest music videos, belonging to the Group Black Eyed Peas (pump). Music and rhythm, dynamic and rapidly and so were the characters you dancing while driving. Suddenly, slogan, introduction of new hand held theater appeared shortly after, the phrase was cut a new manual and cinema, a new proposal for the new iPod has appeared on the screen, is introducing the new iPod.
The controversy surrounding this Declaration focused on the fact that no actual iPod video ' have the same specs as the announcement: the actual device looks very similar to the 1st to 4th generation iPods, i.e., the screen is over the buttons, but one that showed up in advertising has a very wide screen which has one side of the device.
Nevertheless, there are a lot of ads for the new iPod video qui, for sure, authentic. The main idea of this is that music shows, and have just heard. That is why Apple has chosen to integrate famous artists in an advertisement for your product: an advertisement featured original types of U2 's Vertigo-Live from Chicago DVD and two best Eminem and Wynton Marsalis. Ads featuring the artist was much longer than usual and they basically play the song, but not with their famous video; instead, the producers have chosen for some more authentic images that illustrate the performance of these artists, that will look more natural and spontaneous. Ads for this new product focused on video game device capabilities and producers at the same time wanted to symbolize a range of new possibilities, new model iPpod had to offer.
The basic idea of ads is clear, even if those 3 ads were very different objectives. Assuming that the client new device shipped from different backgrounds and of different ages, producers and marketers have managed to get some artists who represent generations and it can symbolize the tastes and lifestyles: Eminem stands for teenagers and hip hop music, Wynton Marsalis is for adults who enjoy classical and jazz music and U2 somewhere between the two opposite styles.
In parallel with dancing silhouettes remains with exceeding the specified sectors, representing video settings. IPod video ads show that the product is definitely has a more mature and new possibilities of image optimization.
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Friday, August 27, 2010
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